consumer awareness

Non government organization

Non Governmental Organisations: Consumer Awareness and Education

WHY NGOs? Non Governmental Organisations: Consumer Awareness and Education. In India, consumer protection is of supreme importance in view of increasing globalization and liberalization, which in turn increases the demand for a large variety of goods and services. NGOs can play a crucial role in assisting the consumer to settle their grievances arising out of …

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consumer awareness

Comparative Advertising: A Boon for the Indian Consumers

Introduction                                                                              Comparative advertising is a form of advertising or trade practice where one party advertises his goods or services by comparing them with the goods or services of another party, where another party is usually a competitor or the market leader of that good or service. The entire endeavor is made with a view to …

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